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Search results for 'marketing strategy'

Related Searches: marketing strategy a, marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note

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  1. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  2. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  3. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  4. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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  5. Pharmaceuticals and Chemicals Limited

    Authors: Mehta, S C;

    Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

    Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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  6. Core Healthcare Limited (A)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

    Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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  7. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  8. Core Healthcare Limited (B)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

    Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

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  9. Agri Waste Chemicals (Private) Limited

    Authors: Gupta, Arvind; Vora, M N;

    Reference No: MAR0141 Pages: 21 Published on: 1, January, 1975

    Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More

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  10. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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  11. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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  12. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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  13. Consolidated Food Manufacturing Inc. (B)

    Authors: Desai, D K;

    Reference No: CMA0038(B) Pages: 8 Published on: 1, January, 1965

    Abstract: The Manager of Agricultural Chemical section of the International Divisions of the Consolidated Food Manufacturing Inc. reviews the marketing prospects of fertilizer in India. The teaching strategy is to develop a market research programme. ... More

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  14. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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