Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: PROD0063Pages: 11Published on: 1, January, 1968
Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More
Reference No: BP0319(C)Pages: 29Published on: 1, December, 2010
Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More
Reference No: F&A0408Pages: 25Published on: 1, January, 1990
Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More
Reference No: CMA0038(A)Pages: 10Published on: 1, January, 1965
Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More
Reference No: BP0256Pages: 29Published on: 8, January, 2001
Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More
Reference No: BP0220(A)Pages: 11Published on: 1, January, 1990
Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More
Reference No: PROD0265Pages: 32Published on: 23, April, 2004
Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More
Reference No: MAR0353Pages: 24Published on: 25, February, 2004
Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More
Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: MAR0293TECPages: 28 Published on: 1, January, 1987
Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More
Reference No: HRM0241(B)Pages: 20Published on: 2, February, 2023
Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More
Reference No: BP0235(C)Pages: 29Published on: 19, February, 1996
Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More
Reference No: PROD0286Pages: 20Published on: 14, December, 2005
Abstract: The Belur Plant of indal is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantage of firms in the aluminum industry. The extent to which this increase in power tariff would affect the competitive position of indal needs to be examined. A ... More
Reference No: BP0044Pages: 20Published on: 1, January, 1972
Abstract: Describes the pressures and problems faced by a man with a PhD in Organizational Behaviour from abroad, and consulting experience in India, when he decides to get involved in his family business. Dr C.A. Narayanan takes charge of Kannagi Mills, a unit of the Alagappa Group headed by his ... More
