The Electronics Corporation of India Limited (ECIL) (C)

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Abstract

This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the corporate level. The subsequent cases in this series, ECIL (D) through (I) give the details regarding each of the various Business Groups. The case, in conjunction with the other cases in the series, is intended to be used for a capstone exercise to develop the overall corporate strategy and business strategies for the various groups.

Additional Information

Product Type Case
Reference No. BP0235(C)
Title The Electronics Corporation of India Limited (ECIL) (C)
Pages 29
Published on Feb 19, 1996
Year of Event 1992
Authors Manikutty, S;
Area Strategy (STR)
Discipline Marketing, Strategic Management
Sector Government, Manufacturing, Public Sector
Country India

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