Abstract
This case describes the situation faced by the Instruments Group (IG) of ECIL, a multiproduct, multidivisional company. IG deals with a variety of instruments, both nuclear and non-nuclear. Its main feature is that it deals with a very wide variety of products, and many of these are sold in very competitive conditions. It has been a profitable area, but a "non thrust" area. The case poses the problems of choice of the product mix, management of a wide variety of technologies, and management of its investments with little or no budget support.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0235(H) |
| Title | The Electronics Corporation of India Limited (ECIL) (H) |
| Pages | 8 |
| Published on | Feb 19, 1996 |
| Year of Event | 1992 |
| Authors | Manikutty, S; |
| Area | Strategy (STR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Government, Manufacturing, Public Sector |
| Country | India |
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