Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs of the electronics industry as a whole in the country, especially in sophisticated areas. The history and the prevalent culture and systems require appropriate considerations in the choice of strategy, and needed organizational changes have to be made. Feasibility of implementation has to be constantly kept in mind in strategy formulation in this case.