Abstract
Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0353 |
| Title | Planet Health |
| Pages | 24 |
| Published on | Feb 25, 2004 |
| Year of Event | 2001 |
| Authors | Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
My Cart
You have no items
in your shopping cart.