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  1. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

  2. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

  3. Raj (India) Limited

    Authors: Verma, Pramod;

    Reference No: P&IR0145 Pages: 8 Published on: 1, January, 1981

    Abstract: The case deals with a situation of conflict leading to lockout in a company. After a comparatively peaceful existence for nearly fifteen years, the industrial relations situation started deteriorating. The internal as well as the external environment had undergone a radical change. A new union leader adopts the strategy of ... More

  4. National Leather Works

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0039 Pages: 4 Published on: 1, January, 1964

    Abstract: The case deals with the problem faced by the sales management in deciding whether to drop a retail and wholesale agency. ... More

  5. ABC Engineering Company Limited, Delhi

    Authors: Balakrishnan, K;

    Reference No: BP0098 Pages: 3 Published on: 1, January, 1975

    Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More

  6. Sheetal Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0230 Pages: 7 Published on: 1, January, 1992

    Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More

  7. PSA Prepares for Wage Negotiation (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0147(B) Pages: 10 Published on: 1, January, 1981

    Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) P&IR0147(A) deals with collection of data by the union. Case (B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More

  8. PSA Prepares for Wage Negotiation (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0147(A) Pages: 8 Published on: 1, January, 1981

    Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) deals with collection of data by the union. Case (B) P&IR0147(B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More

  9. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

  10. The Case of Mutual Transfer (B)

    Authors: Shukla, H C; Sheth, N R;

    Reference No: P&IR0022(B) Pages: 4 Published on: 1, January, 1974

    Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

  11. The Case of Mutual Transfer (C)

    Authors: Shukla, H C; Sheth, N R;

    Reference No: P&IR0022(C) Pages: 4 Published on: 1, January, 1974

    Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

  12. The Case of Mutual Transfer (A)

    Authors: Shukla, H C; Sheth, N R;

    Reference No: P&IR0022(A) Pages: 3 Published on: 1, January, 1974

    Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

  13. Ganesh Flour Mills Company Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0092(B) Pages: 17 Published on: 1, January, 1976

    Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More

  14. Mahabali Manufacturing Company (B)

    Authors: Verma, K K; Goyal, R C;

    Reference No: P&IR0046(B) Pages: 9 Published on: 1, January, 1967

    Abstract: The case is about the problems the management faces because of multiplicity of unions and their rivalries. ... More

  15. Coil and Sheet Steel Company Limited

    Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;

    Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999

    Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More

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