Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment in the Gulf Cooperation Council countries. Apart from DSD, TSMEA had diversified into areas like Retail, Inventory Management, Asset Tracking and Supply Chain Management. With a 30 per cent market share, TSMEA was the leader in the DSD segment. TSMEA's market share was being challenged by increasing sales of Motorola due to the latter's aggressive price positioning. Prices were reduced to 20 per cent lower than that of Intermec. The case study brings out the challenges of TSMEA in the DSD segment due to the aggressive competition from Motorola in the handheld market. The case analysis focuses on the strategies to be followed by Mr Arif Khan, Chief Executive Officer (CEO) of TSMEA to confront Motorola and on opportunities other than DSD.