Search results for 'marketing cases'

Authors: Purohit, Sonal; Gupta, Seema;

Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;

Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022

Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhamoriya, Vaibhav; Abhishek;

Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Ramesh;

Reference No: CMA0685 Pages: 10 Published on: 1, January, 1989

Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data.  The case can be used to teach in a comprehensive way the cost concepts, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Tripathi, Sanjeev; Dhandhnia, Kopal Agrawal;

Reference No: MAR0447 Pages: 30 Published on: 15, January, 2015

Abstract: Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental in India winning its highest number of medals at any summer Olympics. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Ranade, C G; Sah, D C;

Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+