Reference No: ECO0234(A)Pages: 20Published on: 1, January, 1976
Abstract: After a year and a half of regularly exporting rigid PVC electrical conduit pipes and fittings exclusively through Geeta Pipes Limited (GPL) Export House, Mr. C.H. Desai, Director of ABC Plastics (a small-scale manufacturer of rigid PVC pipes), was wondering whether he should continue the business relationship between his ... More
Reference No: PROD0005Pages: 11Published on: 1, January, 1968
Abstract: The production director wants to review the company's incentive scheme. The case gives the history and nature of the scheme in detail. The student is required to point out the merits and defects of the scheme and suggest suitable improvements. ... More
Reference No: ECO0011(C)Pages: 8 Published on: 1, January, 1966
Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More
Reference No: MAR0174Pages: 10Published on: 1, January, 1976
Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More
Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: ECO0065(C)Pages: 11Published on: 1, January, 1967
Abstract: To evolve an approach which can provide guidelines for planning the optimal product mix and the best utilization of the company's facilities. To familiarize students with the use of the linear programming technique as a tool for resource allocation in business planning. ... More
Reference No: F&A0282Pages: 30Published on: 1, January, 1976
Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos- based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More
Reference No: MAR0223Pages: 6 Published on: 1, January, 1979
Abstract: A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More
Reference No: OB0024(F2)Pages: 16 Published on: 1, January, 1965
Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More
Reference No: OB0061Pages: 6Published on: 1, January, 1979
Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More
Reference No: STR0451(B)Pages: 9Published on: 31, December, 2020
Abstract: Madan Mohanka set up Tega Industries Ltd. in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2011, as part of its inorganic expansion strategy, Tega bought a company in Chile. However, post-acquisition, several managerial, legal and commercial problems crept up in its manufacturing ... More
Reference No: PROD0051(A)Pages: 24 Published on: 1, January, 1967
Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More
Reference No: F&A0338Pages: 5 Published on: 1, January, 1980
Abstract: An introductory case in internal auditing. The role and the detailed duties and responsibilities of the internal audit department are described. The department's utility and effectiveness are the issues for discussion. ... More
Reference No: BP0051Pages: 14Published on: 1, January, 1973
Abstract: Mr. Mahadevan, CIROs purchase manager, has to select a copying machine out of thirteen machines available in the market. Three companies offer four different models each, and one company offers only one model. The emphasis in the analysis will be on determining the demand for work to be done by ... More
