Reference No: CMHS0049Pages: 9Published on: 17, August, 2026
Abstract: This case narrates the innovative approach of Mumbai Oncology Care (MOC) to provide medical oncology services in a daycare facility. It was envisioned as a comprehensive medical oncology care facility that adopted an “oncologist first” approach to cancer treatment. The founders of the medical facility describe their service model as “ ... More
Reference No: CIIE0032(A)Pages: 19Published on: 11, April, 2025
Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More
Reference No: CMHS0048Pages: 6Published on: 4, October, 2024
Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More
Reference No: HRM0252Pages: 17Published on: 14, July, 2022
Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More
Reference No: MAR0553Pages: 16Published on: 5, June, 2025
Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: MAR0562Pages: 11Published on: 22, September, 2026
Abstract: Gush Beauty, founded by Sheil Jain in 2019, is an Ahmedabad-based direct-to-consumer (D2C) beauty and personal care brand that caters to Gen Z consumers seeking simplicity and innovation. Known for its stackable and multifunctional products, the brand initially received a positive response from customers online. However, rising competition in the ... More
Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: CMHS0044TECPages: 11Published on: 31, May, 2018
Abstract: Over the last decade, the focus on diseases has shifted from communicable to Non-Communicable diseases, such as cardiovascular diseases, diabetes, cancer and respiratory tract infections. Chronic diseases are linked to life style choices such as unhealthy eating habits, physical inactivity, smoking and drinking. Unhealthy life style choices cause imbalance in ... More
Reference No: CMHS0019Pages: 4Published on: 4, July, 2012
Abstract: The head of the general surgery department at City Municipal Hospital was not happy with the current system of charging all major surgeries uniformly, since each type of surgery consumes different amounts of each surgical resource. He was wondering if it would be possible to get a handle on the ... More
Reference No: BP0351Pages: 10Published on: 1, October, 2013
Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More
Reference No: OB0205(A)Pages: 22Published on: 1, May, 2009
Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More
Reference No: ECO0372Pages: 22Published on: 21, April, 2026
Abstract: Dr Lal PathLabs (DLPL) became one of India’s largest diagnostic service providers, building scale through a hub-and-spoke model, a broad franchise network and sustained investments in quality, automation and professional management. Over time, it evolved from a family-led laboratory into a publicly listed company with strong financial performance and ... More
