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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(D) Pages: 29 Published on: 17, July, 2008

Abstract: Air Deccan planned to raise ` 450 crore by selling up to 26 per cent stake to professional investor(s). This was the consequence of a debt that needed to be paid. The situation was grim for Air Deccan. There were pending law suits and some of the top management executives were leaving ... More

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Authors: Bakshi, Abhinav; Vijayalakshmi, Akshaya ;

Reference No: MAR0528 Pages: 10 Published on: 14, September, 2022

Abstract: Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May 2020. However, the movement against fairness is somewhat muted in ... More

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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(C) Pages: 10 Published on: 17, July, 2008

Abstract: Air Deccan planned to raise Rs. 450 crore by selling up to 26 per cent stake to professional investor(s). This was the consequence of a debt that needed to be paid. The situation was grim for Air Deccan. There were pending law suits and some of the top management executives were ... More

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Authors: Roy, Priyanka; Laha, Arnab K;

Reference No: CMHS0028 Pages: Published on: 22, April, 2014

Abstract: Lung cancer is one of the most severe types of malignancies occurring in people across the globe. The rate of death due to lung cancer is claimed to be maximum among cancer death cases in developed countries, and it is also rising at a shocking pace in developing nations. Long ... More

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Authors: Bhandari, Labdhi R; Manikutty, S;

Reference No: BP0235(A) Pages: 44 Published on: 19, February, 1996

Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating productmarket strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More

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Authors: Ravichandran, Ramamoorthy;

Reference No: BP0359 Pages: 7 Published on: 27, June, 2013

Abstract: The case deals with an ethical dilemma of an entrepreneur. Chandran, a qualified contractor, had secured an electrical contract from a premier government organization. It was a turnkey project to be executed in a given period of time. In the process of work, he comes across major problems. He could ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Gandhi, V P;

Reference No: F&A0061 Pages: 3 Published on: 1, January, 1967

Abstract: Companies under a managing agency house and located in the same industrial area decide to start a common services company for facilities like water, electricity, security, steam, firefighting, etc. The question of advisability of starting such a company from the tax angle is raised. ... More

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Authors: Manikutty, S;

Reference No: PSG0065TEC Pages: 20 Published on: 1, January, 1993

Abstract: This note describes the concept of MOUs conditions for their effectiveness, origin of the concept, different kinds of MOUs and their format, the mechanisms of monitoring MOUs and the lessons for meaningful application of MOU concept. It briefly describes the experiences in some countries and discusses the reasons for the ... More

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Authors: Ravichandran, N.; Patel, Malay;

Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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Authors: Daswani, Arzoo; Vyas, Preeta H;

Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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Authors: Ravichandran, Ramamoorthy.;

Reference No: BP0360 Pages: 20 Published on: 31, July, 2013

Abstract: The case illustrates an entrepreneurial voyage and venture creation and through it helps in identifying the reasons and causes for that venture’s failure. It also enables discussion on the importance of planning a venture, more importantly; financing, managing, growing, and ending a venture and on how to avoid the ... More

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Authors: Pathak, H N;

Reference No: ECO0185TEC Pages: 7 Published on: 1, January, 1974

Abstract: The note discusses the manner in which entrepreneurs understand and estimate or evaluate demand at the project planning stage. It largely discusses demand in terms of a few cases of projects. ... More

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