Search results for 'pricing'

Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Murthy, K R S;

Reference No: BP0069(A) Pages: 21 Published on: 1, January, 1976

Abstract: A comprehensive case, Hindustan Tractors Limited (AR) brings the functional and general management policies of the company into sharp focus against the background of industry trends, competitor strategies, and government licensing and pricing policies. The case is helpful in explaining how the companys basic policies were illtuned to techno ... More

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Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

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Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

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Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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Authors: Ravichandran, N;

Reference No: BP0300 Pages: 23 Published on: 26, August, 2005

Abstract: SMF is secondary care medical facility created to provide quality health care at an affordable price (or value for money) to the middle class Indian population. This facility is a realization of the passion of the founder to provide quality health care at affordable price to the middle income group ... More

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Authors: Bhattacharyya, S K; Varshneya, K L;

Reference No: F&A0074 Pages: 15 Published on: 1, January, 1967

Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More

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Authors: Kulkarni, G R;

Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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Authors: Vora, M N;

Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0423TEC Pages: 7 Published on: 8, February, 1996

Abstract: This note discusses portfolio theory and the principles of diversification; the role of market model assumptions in simplifying the portfolio selection problem; and the Capital Asset Pricing Model (CAPM) as an equilibrium condition flowing from portfolio theory. ... More

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Authors: Gupta, Tirath; Ahuja, Vinod;

Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

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Authors: Wadhva, C D;

Reference No: ECO0241 Pages: 2 Published on: 1, January, 1977

Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More

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