Search results for 'pricing of'

Authors: Mehta, S C; Dave, Pratima;

Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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Authors: Raghuram, G; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rohithari, Rajan;

Reference No: PSG0082 Pages: 21 Published on: 9, April, 2001

Abstract: This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. Tea is well suited to containerization, but very little containerization actually takes place, particularly in ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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Authors: Sahay, Arvind;

Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

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Authors: Dave, Shruti;

Reference No: F&A0503 Pages: 3 Published on: 29, April, 2013

Abstract: Frankies For You is a comprehensive case on standard costing. It stresses the importance of adopting cost control tools like budgeting by small organizations. FFY is a small food joint started by Mr. Raj Singh. After the first month of operation, he finds that though sales volume has increased compared ... More

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Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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Authors: Varshneya, K L;

Reference No: BP0014(A) Pages: 13 Published on: 1, January, 1970

Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and productmix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More

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Authors: Mehta, S C; Bhatia, B S;

Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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Authors: Pandey, Ajay;

Reference No: F&A0470EX Pages: 27 Published on: 19, August, 2004

Abstract: The case is written in the context of its IPO (Initial Public Offering). The case describes the contractual arrangement put in place by Petronet and its business environment. Petronet has been created by the Government of India as a joint venture/private sector entity to facilitate LNG imports in India. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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Authors: Desai, D K;

Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

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Authors: Koshy, Abraham;

Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0193 Pages: 13 Published on: 1, January, 1985

Abstract: Deals with the problems of a department set up to reproduce teaching materials for an educational organization. It focuses on the issues of managing the operations, purchasing new equipment and modernization, and pricing. The case is useful for highlighting the need for a problemsolving orientation, and evolving controls for ... More

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Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

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