Abstract
The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0162 |
| Title | Mathematica Limited |
| Pages | 11 |
| Published on | Jan 1, 1977 |
| Year of Event | 1977 |
| Authors | Dholakia, Nikhilesh; Mukhopadhyay, Sipra; |
| Area | Marketing (MAR) |
| Discipline | Operations Management |
| Sector | Manufacturing |
| Country | India |
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