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  1. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

  2. Vardhman Special Steels Limited (VSSL): Growth and Pricing for a Tier 2 Supplier

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0524 Pages: 18 Published on: 30, December, 2021

    Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More

  3. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

  4. Natural Gas Pricing in India

    Authors: Mahapatra, Diptiranjan; Dholakia, Ravindra H;

    Reference No: ECO0353 Pages: 22 Published on: 26, May, 2014

    Abstract: Pricing of natural gas in India suffers from asymmetry because of the presence of limited suppliers having byzantine contracts. The oligopolistic market combined with price regulation results in welfare losses, and market failure. We argue that for the sake of long-term development of natural gas sector in fast developing economies ... More

  5. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

  6. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

  7. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

  8. Royal Challengers Bangalore: Pricing of Tickets at the Stadium

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0498 Pages: 17 Published on: 5, February, 2019

    Abstract: Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY 17. Tickets formed a very small ... More

  9. Pricing of Natural Gas in Gujarat **

    Authors: Paul, S;

    Reference No: ECO0155 Pages: 36 Published on: 1, January, 1968

    Abstract: Deals with a pricing problem in the public sector. The pricing of natural gas, which was obtained as a byproduct in some of the oilfields of the Oil and Natural Gas Commission, became a controversial issue because of the monopolistic position of the Commission. An arbitrator was appointed by ... More

  10. Pricing in Public Enterprises

    Authors: Murthy, K R S;

    Reference No: BP0124TEC Pages: 10 Published on: 1, January, 1978

    Abstract: The note brings out key ideas for pricing, and demonstrates that sales here are mostly from one state enterprise to another - both, government-owned. It discusses issues on possible pressures that may arise, and how the pricing may be extremely uneven between enterprises. ... More

  11. Western India Pharmaceuticals

    Authors: Mote, V L;

    Reference No: QM0002 Pages: 5 Published on: 1, January, 1964

    Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More

  12. Retail Pricing Strategies: In Class Exercise

    Authors: Tripathi, Sanjeev; Abhishek;

    Reference No: MAR0426EX Pages: 21 Published on: 21, November, 2012

    Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More

  13. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

  14. Pricing of Products

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0400TEC Pages: 8 Published on: 2, September, 1976

    Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More

  15. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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