Abstract
The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are whether the firm should resort to branding for selling the product.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | QM0002 |
| Title | Western India Pharmaceuticals |
| Pages | 5 |
| Published on | Jan 1, 1964 |
| Year of Event | 1959 |
| Authors | Mote, V L; |
| Area | Quantitative Methods (QM) |
| Discipline | Quantitative Methods |
| Sector | Manufacturing |
| Keywords | Pricing in an Organizational Market, Cost Determination |
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