Abstract
The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0390 |
| Title | Pricing the Infoedge(naukari) IPO |
| Pages | 21 |
| Published on | Sep 19, 2007 |
| Year of Event | 2006 |
| Authors | Sharma, Nivedita; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Public Policy and Law |
| Sector | Miscellaneous |
| Keywords | Pricing, Ipo, Book Building, Dutch Auctions |
| Country | India |
| Organization | naukari.com |
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