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  1. Mankastu, AirVisual and IQAir

    Authors: Agarwal, Anurag K. ;

    Reference No: STR0491 Pages: 9 Published on: 27, March, 2025

    Abstract: In 2016, Mankastu, an Indian company, entered into a memorandum of understanding (MoU) with Hong Kong–based AirVisual. The MoU would allow Mankastu to distribute AirVisual’s air quality monitors and purifiers in India. However, when the Swiss company, IQAir, took control of AirVisual, it decided to not honour the existing ... More

  2. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

  3. Contractual Damages: Principles and Applications

    Authors: Pathak, Akhileshwar;

    Reference No: BP0406TEC Pages: 7 Published on: 10, March, 2017

    Abstract: Every contract has a chance of failure and for this reason, the award of damages for contractual breach is an important concern for businesses. The principle for award of damages is simple and centuries old. The principle is to, by money compensation, put the parties in a situation they would ... More

  4. Order Processing System

    Authors: Korwar, Ashok;

    Reference No: IMG0012 Pages: 4 Published on: 29, July, 1995

    Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More

  5. Printwell Press**

    Authors: Reynolds, J;

    Reference No: BP0008 Pages: 9 Published on: 1, January, 1965

    Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More

  6. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

  7. The Reserve Bank and Tight Money Policy **

    Authors: Paul, S;

    Reference No: ECO0130TEC Pages: 5 Published on: 1, January, 1967

    Abstract: The note discusses the main issues raised by leading businessmen about the restrictive credit policy of the Reserve Bank of India in 1966. Students are expected to carefully analyze their views and prepare a suitable reply on behalf of the Reserve Bank of India. ... More

  8. Moonshine Meadery: Getting Intoxicated or Feeling the Sting?

    Authors: Sharma, Pretty; Roy, Subhadip;

    Reference No: MAR0547 Pages: 15 Published on: 8, January, 2025

    Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More

  9. ONDC: Catalysing Digital Transformation in India's E-Commerce Landscape

    Authors: Tiwari, Tara; Setia, Pankaj;

    Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

    Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

  10. Flogging the Dead Horse : Should the Managing Agency System be abolished?

    Authors: Pruthi, S P S;

    Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

    Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

  11. Ownership Retention Terms in Sale Contracts Gone Astray: PST Energy 7 Shipping v.O.w. Bunker Malta Limited

    Authors: Pathak, Akhileshwar;

    Reference No: BP0429 Pages: 11 Published on: 21, February, 2019

    Abstract: Title retention clause was introduced in sale of goods contracts to prevent the transfer of ownership till the seller was fully paid. Exigencies of businesses have led to introduction of further clauses allowing the buyer to use or sub-sell the goods even before the transfer of ownership. The conflicting provisions ... More

  12. Proctor &Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics

    Authors: Dixit, M R; Karthik, D;

    Reference No: BP0362 Pages: 6 Published on: 26, August, 2013

    Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More

  13. Roha Foods: Bharat Bank Refinances a Mortgage Loan

    Authors: Das, Prashant; Purohit, Prashant;

    Reference No: F&A0578 Pages: 9 Published on: 29, August, 2025

    Abstract: The case explores the intricacies of debt refinancing decisions in the context of large real estate assets. Neelima Patel, representing Roha Foods—a business-to-business food product supplier—faced a crucial financial decision. Having financed the company's expansion with a floating-rate mortgage loan from Cuttak Bank, she was now presented ... More

  14. Setting a Distribution Channel for Pesticides in India: Union Carbide India Limited

    Authors: Desai, D K;

    Reference No: CMA0064 Pages: 12 Published on: 26, December, 1966

    Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More

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