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  1. CSIR-Tech Private Ltd: Facilitating Lab to Market Journey

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

    Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

  2. Towards the Deming Prize - The Case of Tata Steel (A)

    Authors: Laha, Arnab K; Dutta, Goutam;

    Reference No: PROD0297 Pages: 19 Published on: 15, February, 2014

    Abstract: In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for ... More

  3. Manforce: Being the man or losing force?

    Authors: Roy, Subhadip; Matta, Nikita; ;

    Reference No: MAR0561 Pages: 10 Published on: 28, July, 2026

    Abstract: The present case is centred around the brand, Manforce, owned by Mankind Pharma, a leading pharmaceutical company in India. Launched in 2007, it soon gained significant market share in the mass market segment and became one of the leading brands by 2020. By 2024, the company was facing the problem of choosing the ... More

  4. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

  5. Indian Railways (B)

    Authors: Ramani, K V;

    Reference No: CISG0042(B) Pages: 5 Published on: 19, November, 1998

    Abstract: Indian Railways is the world's second largest railway system under a single management, and the largest in Asia. IR has a regular work-force of 1.6 million employees. Its fleet of rolling stock includes over 9000 locomotives, 30,000 passenger cars (coaches), and 350,000 freight cars. IR is a multi-gauge multi-traction system, covering over 100,000 km of ... More

  6. Gush Beauty - Redefining the Beauty Regime for Gen Z

    Authors: Mishra, Oly; Agrawal, Vipin; Roy, Subhadip; Nasit, Alpesh; Amin, Shahid;

    Reference No: MAR0562 Pages: 11 Published on: 22, September, 2026

    Abstract: Gush Beauty, founded by Sheil Jain in 2019, is an Ahmedabad-based direct-to-consumer (D2C) beauty and personal care brand that caters to Gen Z consumers seeking simplicity and innovation. Known for its stackable and multifunctional products, the brand initially received a positive response from customers online. However, rising competition in the ... More

  7. Swami and His Friends at the Malgudi Post Office

    Authors: Raghuram, G;

    Reference No: QM0238 Pages: 4 Published on: 9, August, 1996

    Abstract: This case exercise enables an understanding of applying Queuing models in the context of Queues in a post office. The issues of universalization of country due to computerization, appropriate segmentation of client system to help demand analysis are also highlighted. ... More

  8. Building Resilient, Responsible and Responsive Diamond Supply Chains at Shree Ramkrishna Exports Pvt. Ltd.

    Authors: Roy, Debjit; Shrivastava, Pooja ;

    Reference No: STR0484 Pages: 32 Published on: 31, March, 2025

    Abstract: Natural diamonds have long been associated with luxury and exclusivity. The global diamond supply chain is susceptible to socio-economic, technological, and geopolitical disruptions. Furthermore, the uneven distribution of diamond deposits across various countries increases the supply chain’s vulnerability. How should traditional natural diamond firms sustain their business amidst these ... More

  9. CONCOR: Tea Transportation

    Authors: Raghuram, G; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rohithari, Rajan;

    Reference No: PSG0082 Pages: 21 Published on: 9, April, 2001

    Abstract: This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. Tea is well suited to containerization, but very little containerization actually takes place, particularly in ... More

  10. Auto Care Centre: Shivranjini

    Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

    Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

  11. Precious Shipping Public Company Limited

    Authors: Raghuram, G;

    Reference No: F&A0459 Pages: 31 Published on: 16, January, 2001

    Abstract: Precious Shipping Company Limited (PSL) went through a process of financial restructuring in response to the economic crisis that hit Thailand in 1997. PSL faced trouble since payments were due in dollars and they had investments in Thai Baht, which had devalued during the crisis. Being a professionally managed company, with ... More

  12. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

  13. Ganga Refinery

    Authors: Goyal, R C;

    Reference No: P&IR0028 Pages: 12 Published on: 1, January, 1969

    Abstract: Union-management problems arise following the introduction of a grievance settlement procedure, even though it was done in pursuance of government policy and according to the rules laid down by the tripartite Indian Labour Conference. ... More

  14. Pipavav Railway Corporation Limited (A)

    Authors: Raghuram, G; Len Varghese George; Nishant Thusoo; Satyam Shivam Sundarm;

    Reference No: CIPR0004(A) Pages: 36 Published on: 23, March, 2010

    Abstract: This case focuses on risk identification in the context of a railway Public Private Partnership (PPP) project. The perspective is that of a lender. The project was to provide broad gauge (BG) rail connectivity to Pipavav port from Surendranagar, over a distance of 265 kms. The case provides the salient features ... More

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