Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments to conduct for improving the performance of the outlet and to integrate research efforts with the requirements of planning for the outlets in the region. This case can be used at the end of Phase I where it can help participants to decide the project for their Phase-II. Alternatively, it can be used at the end of Phase III to help the participants to integrate the culture of learning through research/ experiment in their regular work and use the same for developing improved plans.