Search results for 'communications'

Authors: Jain, Tarun; Pingali, Viswanath; Veda, V R; ;

Reference No: CMHS0050 Pages: 15 Published on: 23, February, 2026

Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0019 Pages: Published on: 5, March, 2018

Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0457TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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Authors: Ramani, K V;

Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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Authors: Sharma, Dheeraj; Chandwani, Rajesh;

Reference No: OB0222 Pages: 4 Published on: 14, March, 2016

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Authors: Ramani, K V;

Reference No: CMHS0038TEC Pages: 17 Published on: 1, April, 2016

Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More

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Authors: Agarwal Promila;

Reference No: P&IR0228 Pages: 11 Published on: 5, May, 2015

Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More

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Authors: Jain Rekha;

Reference No: IITCOE0005(B) Pages: 14 Published on: 19, January, 2015

Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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Authors: Jain Rekha;

Reference No: IITCOE0006TEC Pages: 29 Published on: 14, July, 2014

Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More

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Authors: Jain Rekha;

Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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