Search results for 'marketing cases 2'

Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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Authors: Sriram, M.S.; Sarin, Ankur;

Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

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Authors: Khurana, Rakesh;

Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

Reference No: HRM0239(B) Pages: 7 Published on: 13, December, 2017

Abstract: The chairman of Texica Limited has a discussion with the CEO, CFO and the COO of the company about the suggestion of an HRMC (Human Resource Management Committee) for the various HR related activities in the organization. As the first meeting unfolds, there is an intense discussion among the various ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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Authors: Sinha, Piyush Kumar; Sehgal, Amit;

Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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Authors: Gupta, V.K.; Gopalaswamy, T P;

Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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