Abstract
The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must also decide on the cities to enter and the scale of operation.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CFR0004 |
| Title | Tangy-Launching A Snack Food |
| Pages | 20 |
| Published on | Jul 27, 2009 |
| Authors | Sinha, Piyush Kumar; Sehgal, Amit; |
| Area | Centre for Retailing (CFR) |
| Discipline | Innovation and Entrepreneurship, Marketing, Operations Management |
| Sector | Trade |
| Keywords | Marketing,Food Retailing,Marketing Plan, Market Entry, New Product Introduction, Entrepreneurship |
| Country | India |
| City | Ahmedabad |
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