Search results for 'marketing cases 2'

Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Ramachandran, K; Priyan, P K;

Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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Authors: Vohra, Neharika;

Reference No: OB0193 Pages: 13 Published on: 8, March, 2001

Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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Authors: Dutta, Goutam;

Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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Authors: Venkiteswaran, N;

Reference No: F&A0411(A) Pages: 26 Published on: 1, January, 1991

Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More

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Authors: Varkkey, Biju; Unnithan, Anandakuttan; Jacob, Joshy;

Reference No: P&IR0211 Pages: 22 Published on: 25, June, 2013

Abstract: Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled ... More

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Authors: Ghosh, Atanu; Jaiswal, Anand Kumar; Palan, Harit;

Reference No: BP0329 Pages: 20 Published on: 10, August, 2009

Abstract: STFC started with the noble cause of providing employment opportunities to poor rural women by engaging them in their traditional skill based artisan work. They have achieved a turnover of Rs. 5 crores and are now examining various options and associated challenges for further growth in the very competitive and complex ... More

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Authors: Desai, Bhupat M;

Reference No: CMA0715TEC Pages: 13 Published on: 1, January, 1994

Abstract: Rural Financial Institutions (RFIs) have been built over decades by appropriate changes in institutional (non-price policies) and the interest rate structures and processes. Four significant achievements are: improved access of marginal and small farmers to credit; remarkable rural financial deepening; somewhat diversified multi-product loans to farmers, inputs dealers and agro-marketing ... More

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Authors: Mehta, S C; Kulkarni, A R;

Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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