Abstract
The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also examines the competitive structure of the ceramic tile industry.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0411(A) |
| Title | Spartek Ceramics India Limited (A) |
| Pages | 26 |
| Published on | Jan 1, 1991 |
| Year of Event | 1985-1988 |
| Authors | Venkiteswaran, N; |
| Area | Finance and Accounting (F&A) |
| Discipline | Innovation and Entrepreneurship, Strategic Management |
| Sector | Manufacturing |
| Country | India |
My Cart
You have no items
in your shopping cart.