Abstract
The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0247 |
| Title | Messrs. Shah and Mehta Company |
| Pages | 15 |
| Published on | Feb 7, 1973 |
| Year of Event | 1971 |
| Authors | Gupta, V K; Devarshi, D N; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Manufacturing |
| Country | India |
| State | Gujarat |
| City | Saberkantha |
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