Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved remarkable success. It sheds light on the limits of growth and the aspirations of sales agents in the insurance sector. It examines the interactions between sales orientation and service orientation and shows how Parekh made service the primary focus of his sales approach.