Search results for 'marketing cases 2'

Authors: Mukherjee, Saral; Abichandani, Anjali;

Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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Authors: Rao, C P;

Reference No: MAR0080 Pages: 7 Published on: 1, January, 1969

Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

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Authors: Mohan, Manendra;

Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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Authors: Vora, M N;

Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

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Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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Authors: Desai, D K;

Reference No: CMA0035TEC Pages: 6 Published on: 20, December, 1966

Abstract: Descriptive and analytical material for the case Pandya Farms Hybrid Maize Seed Production Programme [CMA 0042]. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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