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Search results for 'communications fo'

Related Searches: communications for ma, communications for, communications for management, communications for managemen, communications for mana

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  1. Communication Process in Rabi Production Campaign

    Authors: Gaikwad, V R;

    Reference No: CMA0323 Pages: 19 Published on: 19, August, 1975

    Abstract: This case gives against of the communication processes involved in the rabi production campaign. It brings out 1) the complex administrative problems involved in planning implementing a development programme, especially in planning supplying various inputs in a coordinated manner within a specified period, 2) the role functions of functionaries operating at various ... More

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  2. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

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  3. That's a case of sexual harassment…Isn't it?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

    Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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  4. Advertising Process

    Authors: Mohan, Manendra;

    Reference No: MAR0231TEC Pages: 4 Published on: 1, January, 1979

    Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More

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  5. Communication Strategy

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

    Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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  6. Nokia's Recall of Batteries

    Authors: Daswani, Arzoo; Vyas, Preeta H;

    Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

    Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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  7. Ganesh Mills (B) **

    Authors: Cohen, A R;

    Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

    Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

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  8. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  9. Spectrum Management in India (B)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(B) Pages: 14 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  10. Spectrum Management in India (A)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  11. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

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  12. The Tashkent Files: Disruption by an Indie Film Defying the Film Trade

    Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

    Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

    Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

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  13. Trauma with Delta Airlines

    Authors: Raghuram, G; Venkataraman, Krishnan;

    Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

    Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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  14. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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  15. Dimensions of Human Communication

    Authors: Rao, Sreenivas S;

    Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

    Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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