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  1. Changing Landscape of Logistics in India with Multimodal Logistics Parks

    Authors: Dutt,Avi; Shrey,Apurva; Roy,Debjit; ;

    Reference No: CTL0001IN Pages: 23 Published on: 8, June, 2026

    Abstract: In the current scenario, when COVID-19 pandemic has thrown supply chains across the world off the charts, logistics efficiency and cost are extremely significant (The Impact of COVID-19 on Logistics, 2021). The aggregation that takes place in logistics parks helps in cost reduction and the bulk material handling with superior equipment ... More

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  2. Advertising Design and Creative Execution

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

    Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

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  3. Estimation of Demand for Natural Gas

    Authors: Pingali, Viswanath;

    Reference No: ECO0367TEC Pages: 8 Published on: 26, July, 2023

    Abstract: The purpose of this case is to introduce the reader to the idea of demand estimation using the price and quantity data. The key concepts that can be taught through this case are how demand functions need to be tailored to the market conditions, and how demand curve shifts when ... More

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  4. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  5. Health Care Service Quality: Prevent Medical Errors

    Authors: Ramani, K V;

    Reference No: CMHS0038TEC Pages: 17 Published on: 1, April, 2016

    Abstract: Medical errors do happen in health care service delivery, like errors in any service industry or manufacturing industry. But, how serious are medical errors?. The seminal article "To Err is Human, Building a Safer Health System" (IOM, 1999) reported that preventable medical errors accounted for the death at least 44,000 people, and ... More

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  6. 3i Infotech Limited : Digital First

    Authors: Bagchi, Samrat; Sharma, Kamal; Agarwal, Promila ;

    Reference No: STR0474 Pages: 19 Published on: 13, June, 2023

    Abstract: This case explores the transition of 3i Infotech Limited becoming a digital ecosystem orchestrator in the international market from a software services provider based out of India. As a new CEO took over the company in 2021, the company has been forced to offload its products division while the services/ transactions ... More

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  7. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

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  8. Auto Care Centre: Shivranjini

    Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

    Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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  9. Impact of Price Control on Location: The Case of Cement Industry **

    Authors: Ranganathan, C; Sah, Raaj;

    Reference No: ECO0229TEC Pages: 6 Published on: 1, January, 1976

    Abstract: Questions have been repeatedly raised on the possible impact of price control policies of the government on location, investment, size, choice of technology, efficiency, and growth of industries. While not minimizing the importance of other questions, this paper concentrates on the impact of price control policies on location of the ... More

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  10. Spectrum Management in India (A)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  11. Spectrum Management in India (B)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(B) Pages: 14 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  12. Developing a Repeat Sales Index: Home Prices in San Diego, California

    Authors: Das, Prashant; Sah, Vivek;

    Reference No: F&A0570 Pages: 8 Published on: 9, May, 2022

    Abstract: Bella Lopez, a data analytics entrepreneur and real estate asset management consultant is not satisfied with the available real estate market indices. She has access to a large amount of housing transactions data and considers developing her own house price indices at a more granular geographic level. She applies her ... More

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  13. Shiva Filling Station: Financial Evaluation of a Retail Outlet

    Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

    Reference No: F&A0477 Pages: 9 Published on: 14, July, 2006

    Abstract: The case describes the situation faced, in 2004, by a sales officer of a public sector undertaking, in helping a retail dealership (of petrol, diesel, and lubricating oils) to grow. The dealership retails in a growing suburb of a metro. He wants to help the dealership of the filling station to ... More

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  14. Computerisation of a Police Department in ASWI

    Authors: Verma, Sanjay;

    Reference No: CISG0132 Pages: 10 Published on: 17, March, 2016

    Abstract: Computerization of a government department is a very challenging process as it involves multiple stakeholders and power centers. Stakeholder identification as well as designing a system specific to the needs of a particular department can be a complex process. The computerization of police department in WKSWI was initiated in mid 90’ ... More

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  15. ABC State Road Transport Corporation: Fuelling Plan of Buses

    Authors: Raghuram, G; Padmanabhan, Geeta;

    Reference No: QM0224 Pages: 14 Published on: 1, January, 1992

    Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More

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