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Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing strategy, marketing management, marketing strategy a

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  1. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  2. ABC Films: Marketing Research on Product Placement (B)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016

    Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More

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  3. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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  4. ABC Films: Marketing Research on Product Placement (C)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

    Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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  5. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  6. Marketing Environment for Pesticides in India

    Authors: Desai, D K;

    Reference No: CMA0576TEC Pages: 44 Published on: 1, January, 1983

    Abstract: This note gives a comprehensive view of the marketing environment of pesticides. It deals with production and import of pesticides, supply of pesticides, capacity utilization and pesticides formulation, demand for pesticides, marketing channels, and pesticides market studies. In addition, it gives five case studies of marketing of pesticides in five ... More

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  7. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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  8. Marketing DigiMedia

    Authors: Ghosh, Shubhra;

    Reference No: MAR0444 Pages: 10 Published on: 28, February, 2014

    Abstract: DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm ... More

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  9. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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  10. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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  11. Structure of Marketing Channel for Cotton

    Authors: Ranade, C G;

    Reference No: CMA0473TEC Pages: 8 Published on: 20, January, 1979

    Abstract: The note explains two distinct marketing channels in cotton, and poses some questions regarding price spread across the channels. ... More

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  12. Western Pradesh Cotton Marketing Federation

    Authors: Seetharaman, S P;

    Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

    Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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  13. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  14. Cooperative processing socieities and marketing Finance in Cottons

    Authors: Ranade, C G;

    Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

    Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

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  15. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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