DigiMedia, the focal point of the case, attempted at becoming Ahmedabad's first out-of-home based advertising media to monetize the travel time of the people availing Ahmedabad's Municipal buses for their day to day travel. This case talks about the inception of the concept, the potential difficulties faced by the firm during various phases and puts the reader in the shoes of the entrepreneur to think from his perspective to successfully develop a digital marketing plan for the venture.