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Search results for 'Market Research'

Related Searches: Market Research for, Market Research for pa, Market Research for pan, market research process, market research problem

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  1. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

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  2. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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  3. Cali-Ber Suitings

    Authors: Mohan, Manendra;

    Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

    Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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  4. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

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  5. ABC Corporation

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

    Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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  6. Indian Soap Products (A)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

    Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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  7. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  8. Jones (India) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0101 Pages: 4 Published on: 1, January, 1971

    Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More

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  9. Data Collection Approaches: A Note

    Authors: Roy Dholakia, Ruby; Vora, M N;

    Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

    Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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  10. Urmi Pharmaceutical Company (E)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

    Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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  11. Babajob.com: Digitizing the Informal Job Sector

    Authors: Rangnathan, Kavitha; Sarin, Ankur;

    Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

    Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

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  12. Jyoti Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0057(A) Pages: 12 Published on: 1, January, 1968

    Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More

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  13. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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  14. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

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