Search results for 'Marketing'

Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(B) Pages: 16 Published on: 30, March, 2015

Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More

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Authors: Desai, D K;

Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(A) Pages: 7 Published on: 30, March, 2015

Abstract: ‘Fashion Destination’ was a prominent one-stop shop of clothing retail in Ahmedabad which has faced business slowdown in the last 5 years. Vishal, who had recently taken over the management wondered, would renting of premium clothing be a good business model to get back to the business. While pondering over the ... More

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Authors: Rao, H Raghav; Bose, Indranil; Bhattacharya, Samadrita; Lahiri, Saikat;

Reference No: IS0147 Pages: 21 Published on: 2, August, 2024

Abstract: The case study focuses on Arvind Fashions’ transformation into an omnichannel fashion retailer in India. It describes how the company embraced digital strategies to stay ahead of industry disruptions. The strategic shift involved creating a separate arm, Arvind Internet, to drive technology innovation. Arvind Fashions focused on integrating online and ... More

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Authors: Sinha, Piyush Kumar; Sehgal, Amit;

Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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Authors: Roy, Subhadip; Dandge, Priyanka;

Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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Authors: Patel, S M;

Reference No: CMA0165 Pages: 11 Published on: 21, January, 1969

Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More

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Authors: Sahay, Arvind; Joshi, Varuna M;

Reference No: MAR0544 Pages: 38 Published on: 29, May, 2024

Abstract: Indian Cancer Society: Innovative Funding of Cancer Treatment More than 10 years and three investment rounds after it had created a new model for fundraising—through which more than 5,000 donors had contributed towards a cause that had impacted 11,054 lives, with a total disbursement of INR 184 crore until March 31, 2022—the Indian Cancer ... More

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Authors: Gupta, Vishal; Premapuri, Priyanka;

Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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Authors: Raghuram, G;

Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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Authors: Mohan, Manendra;

Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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Authors: Joshi, Himanshu; Soloman, Bernard; Raghuram, G; Mukherjee, Saral;

Reference No: CMA0802(B) Pages: 20 Published on: 1, January, 2004

Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More

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Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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