Characteristic Features of Marketing of Farm Produce by Producers and Marketing Firms

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Abstract

Deals with the need for efficiency in the marketing system, and various factors influencing marketing of agricultural produce at the farm and marketing-firm levels. An attempt is also made to study the ideal marketing system for farm produce and factors causing deviations.

Additional Information

Product Type Technical Note
Reference No. CMA0439TEC
Title Characteristic Features of Marketing of Farm Produce by Producers and Marketing Firms
Pages 24
Published on Jul 27, 1977
Year of Event 1977
Authors Gupta, V K; Mathur, D P;
Area Centre for Management in Agriculture (CMA)
Discipline Marketing
Sector Agriculture and Animal Husbandry
Country India

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