Abstract
Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0061 |
| Title | Market Research Corporation (Private) Limited |
| Pages | 4 |
| Published on | Jan 1, 1966 |
| Year of Event | 1966 |
| Authors | Mehta, S C; Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour |
| Sector | Miscellaneous |
| Keywords | Role Marketing Reserch and Decision Making |
| Country | India |
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