Search results for 'Marketing'

Authors: Mukhopadhyay, Sipra;

Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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Authors: Gupta, V.K.; Gopalaswamy, T P;

Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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Authors: Raghuram, G;

Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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Authors: Gupta, Parvinder;

Reference No: OB0195 Pages: 15 Published on: 18, July, 2003

Abstract: Canto Systems Limited (CSL), a Canto Group company was a leading international Information Technology organization headquartered in Mumbai. It had four operating divisions and five non-operating or support divisions. Software Development Division (SDD), the largest operating division of CSL, had a Business Unit (BU) structure since its inception. The new ... More

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Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Saiyadain, M S;

Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

Abstract: The case deals with test marketing of a new product. ... More

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Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

Reference No: HRM0239(B) Pages: 7 Published on: 13, December, 2017

Abstract: The chairman of Texica Limited has a discussion with the CEO, CFO and the COO of the company about the suggestion of an HRMC (Human Resource Management Committee) for the various HR related activities in the organization. As the first meeting unfolds, there is an intense discussion among the various ... More

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