Search results for 'Marketing'

Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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Authors: George, P S;

Reference No: CMA0324(A) Pages: 9 Published on: 8, August, 1975

Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More

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Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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Authors: Chudasama, Nishchal; Raghuram, G;

Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003

Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

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Authors: Gupta, Ramesh;

Reference No: CMA0685 Pages: 10 Published on: 1, January, 1989

Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data.  The case can be used to teach in a comprehensive way the cost concepts, ... More

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Authors: Bhamoriya, Vaibhav; Abhishek;

Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

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Authors: Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0439 Pages: 19 Published on: 10, July, 2013

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit;

Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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