Reference No: MAR0391Pages: 2Published on: 19, September, 2007
Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More
Reference No: MAR0524Pages: 18Published on: 30, December, 2021
Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More
Reference No: MAR0390Pages: 21Published on: 19, September, 2007
Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More
Reference No: ECO0353Pages: 22Published on: 26, May, 2014
Abstract: Pricing of natural gas in India suffers from asymmetry because of the presence of limited suppliers having byzantine contracts. The oligopolistic market combined with price regulation results in welfare losses, and market failure. We argue that for the sake of long-term development of natural gas sector in fast developing economies ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: MAR0478TECPages: 13Published on: 17, March, 2016
Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More
Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
Reference No: MAR0498Pages: 17Published on: 5, February, 2019
Abstract: Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY 17. Tickets formed a very small ... More
Reference No: ECO0155Pages: 36 Published on: 1, January, 1968
Abstract: Deals with a pricing problem in the public sector. The pricing of natural gas, which was obtained as a by product in some of the oilfields of the Oil and Natural Gas Commission, became a controversial issue because of the monopolistic position of the Commission. An arbitrator was appointed by ... More
Reference No: BP0124TECPages: 10Published on: 1, January, 1978
Abstract: The note brings out key ideas for pricing, and demonstrates that sales here are mostly from one state enterprise to another - both, government-owned. It discusses issues on possible pressures that may arise, and how the pricing may be extremely uneven between enterprises. ... More
Reference No: QM0002Pages: 5Published on: 1, January, 1964
Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More
Reference No: MAR0426EXPages: 21Published on: 21, November, 2012
Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More
Reference No: CMA0400TEC Pages: 8Published on: 2, September, 1976
Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More
Reference No: O&DS0001Pages: 8Published on: 3, August, 2023
Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More
