Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: MAR0483(B)Pages: 4Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Reference No: MAR0446(B)Pages: 21Published on: 31, March, 2014
Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More
Reference No: MAR0446(A)Pages: 14Published on: 31, March, 2014
Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More
Reference No: MAR0389Pages: 9Published on: 9, November, 2007
Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More
Reference No: MAR0317(B)Pages: 13Published on: 18, August, 1998
Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More
Reference No: MAR0503Pages: 39Published on: 7, May, 2019
Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More
Reference No: CMA0550Pages: 8Published on: 1, January, 1981
Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More
Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: MAR0459TECPages: 7Published on: 30, March, 2015
Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More
Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
Reference No: MAR0257TECPages: 13Published on: 1, January, 1980
Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision- making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More
Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
Reference No: MAR0449TECPages: 7Published on: 14, July, 2014
Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More
