Reference No: BP0014(A)Pages: 13Published on: 1, January, 1970
Abstract: A municipal dairy is operating at a loss, and the General Management manager is brought to task by the Municipal Commissioner. The case gives financial, historical purchasing, sales, and product mix information, as well as several alternative lines of action.he case can be discussed alone or can be followed ... More
Reference No: PSG0097TECPages: 5Published on: 26, March, 2006
Abstract: Logical Framework Analysis (LFA) was first formally adopted as a planning tool for overseas development activities by USAID in the early 1970s. Its origins can possibly be traced back to the private sector management concept of "Management by Objectives" approach of the 1960s. LFA has since been adopted and adapted ... More
Reference No: CMA0555(D)Pages: 21Published on: 1, January, 1982
Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More
Reference No: BP0235(H)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Instruments Group (IG) of ECIL, a multiproduct, multidivisional company. IG deals with a variety of instruments, both nuclear and non-nuclear. Its main feature is that it deals with a very wide variety of products, and many of these are sold in very ... More
Reference No: MAR0368Pages: 22Published on: 27, December, 2005
Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: STR0467Pages: 22Published on: 23, November, 2022
Abstract: The case is about the steps taken by Luminous India Ltd., a company primarily engaged in the businesses of the Power Storage Batteries (PSB) and Home Electric Business (HEB) and inverters. It was also on the verge of expanding to renewable energy business. The company has undertaken multiple Information Technology ( ... More
Reference No: BP0091(A)Pages: 19Published on: 1, January, 1976
Abstract: Sets out the background, including the policy considerations that led to the setting up of the company (FCI), its assigned tasks and objectives, and the initial perception of top management of the corporation and interested outsiders about the strategy it had to adopt to achieve the set tasks. Students would ... More
Reference No: RJMC0043Pages: 16Published on: 29, March, 2017
Abstract: In July 2016, Baba Iqbal Singh Kingra Ji, Chairperson, The Kalgidhar Trust-Society (TKTS), a non-profit social development organization based in Himachal Pradesh, India, wanted a plan for expanding the rural school activities of TKTS. In 2012, TKTS had fixed a target of 500 academies with 250,000 students to be achieved by 2020. As of 2016, it ... More
Reference No: BP0425Pages: 21Published on: 3, January, 2019
Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More
Reference No: RJMC0038Pages: 9Published on: 17, November, 2015
Abstract: The case describes the follow-up action taken by Lukhdhirji Engineering College, Morbi, after the principal and a few faculty members of the college had attended two management development programmes at the Indian Institute of Management Ahmedabad, with sponsorship from TEQIP-II (Technical Education Quality Improvement Programme), Government of Gujarat. The case ... More
Reference No: BP0263(B)Pages: 12Published on: 8, January, 2001
Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: MAR0347Pages: 19Published on: 24, October, 2002
Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More
Reference No: MAR0535Pages: 21Published on: 13, April, 2023
Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More
