Reference No: PROD0171Pages: 19Published on: 1, January, 1981
Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More
Reference No: CMA0166Pages: 12Published on: 19, April, 1969
Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More
Reference No: MAR0229Pages: 16Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its well known products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More
Reference No: RJMC0014Pages: 8Published on: 8, November, 2010
Abstract: The Director of the National Institute of Siddha, Chennai, a postgraduate Siddha medicine teaching institute, has to decide on a strategy that would provide lessons to educational institutes of the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) sector. The case provides an overview of the research and educational activities ... More
Reference No: MAR0273Pages: 22Published on: 1, January, 1980
Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the well known companies. ... More
Reference No: BP0188Pages: 1Published on: 1, January, 1984
Abstract: Illustrates how managers are likely to face an awkward situation if they act on an impulse without first being sure of their facts. Naik assumes that Patil, one of his subordinates, is the one who has been promoted and congratulates him. Patil takes it for granted that his boss knows ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: STR0466Pages: 17Published on: 11, May, 2022
Abstract: In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market ... More
Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
Reference No: F&A0171(B)Pages: 10Published on: 1, January, 1970
Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More
Reference No: CMA0533Pages: 21Published on: 1, January, 1981
Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More
Reference No: F&A0178Pages: 21Published on: 1, January, 1970
Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More
Reference No: OB0082TECPages: 11Published on: 1, January, 1976
Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More
Reference No: BP0042TECPages: 9Published on: 1, January, 1970
Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More
