Abstract
In 2018-19, Jet Airways stood nearly grounded. An airline that, just 5 years ago, had spread its wings across the world witnessed a stunning turnaround in its fate. The company appeared to face a perfect storm, with competition from low-cost carriers and increasing fuel prices. To excel and be a market leader, Jet Airways made big-ticket acquisitions and floated multiple low-cost offerings. However, none of these efforts seemed to have paid off as the company faced complete suspension of its operations. The case examines possible causes for the decline in the company's fortunes.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | STR0466 |
| Title | Jet Airways: Flying into the ground |
| Pages | 17 |
| Published on | May 11, 2022 |
| Year of Event | 2019 |
| Authors | Banga, Charu; Kumar, Abhay; Deodhar, Swanand; |
| Area | Strategy (STR) |
| Discipline | Ethics and Governance, Finance, Strategic Management |
| Sector | Transportation and Logistics |
| Learning Objective | To critically analyze how exogenous changes in the business environment, as well as senior management decisions, could collectively influence the fortunes of an organization, that, on many fronts, could be viewed as a success story. To assess the importance of different types of board memberships. In particular, the absence of independent directors is a concerning development as these directors are appointed to uphold the stakeholder's welfare. To discuss alternate scenarios that are expected to bring forth strategic avenues that Jet had at its disposal. |
| Keywords | Aviation; Acquisitions; Management Style; Corporate Governance; Debt |
| Country | India |
| Access | For All |
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