Register / Login
All
  1. Home
  2. Search results for: 'marketing cases'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Operations Management
  2. Remove This Item Sector: Manufacturing
Clear All
Language
  1. English (37)
State
  1. Delhi (2)
  2. Gujarat (11)
  3. Madhya Pradesh (1)
  4. Maharashtra (3)
  5. Tamil Nadu (1)
Product Type
  1. Case (56)
  2. Exercise (1)
  3. Technical Note (1)

Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

per page

  1. A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose

    Authors: Jain, Abhinandan K; Saha, Jahar;

    Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

    Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

    Buy Case

  2. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

    Buy Case

  3. Marketing Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

    Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

    Buy Case

  4. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

    Buy Case

  5. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

    Buy Case

  6. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

    Buy Case

  7. Household Products (India) Limited (D)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

    Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

    Buy Case

  8. Mahanagar Municipal Dairy (D)

    Authors: Varshneya, K L; Reynolds, J;

    Reference No: BP0014(D) Pages: 15 Published on: 1, January, 1966

    Abstract: The dairy managers are examining their distribution systems to discover if any further improvement in profit and loss position is possible, following action taken as a result of previous policy decisions [shown in cases (A) BP0014, (B) BP0015 & (C) BP0016]. ... More

    Buy Case

  9. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

    Buy Case

  10. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

    Buy Case

  11. Amar Engineering Company Limited**

    Authors: Rao, C P;

    Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

    Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

    Buy Case

  12. Gaskets and Radiators Private Limited (A)

    Authors: Khurana, Rakesh;

    Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

    Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

    Buy Case

  13. Union Carbide India Limited (A)

    Authors: Manendra Mohan;

    Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

    Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

    Buy Case

  14. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

    Buy Case

Items 1 to 15 of 58

per page

My Cart

You have no items
in your shopping cart.

video title

video content