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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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  2. Vypeen Regional Fish Marketing Cooperative Society Limited (B)

    Authors: George, P S;

    Reference No: CMA0324(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More

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  3. Jhalawar Fruit Growers' Marketing Cooperative Society Ltd

    Authors: Gupta, Ramesh;

    Reference No: F&A0388 Pages: 4 Published on: 1, January, 1988

    Abstract: It is an introductory product evaluation case for the agro-processing industry. The use of various capital budgeting technues are introduced. ... More

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  4. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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  5. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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  6. Indiagro Farmer Producer Company

    Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

    Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

    Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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  7. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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  8. Handloom Development and Bechara Weaver: A Shilpi Tale

    Authors: Gupta, Ranjit;

    Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

    Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

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  9. Aruna District Cooperative Fish Marketing Society

    Authors: George, P S;

    Reference No: CMA0327 Pages: 7 Published on: 8, August, 1975

    Abstract: The case describes the processing capacities available with the cooperative society the expected arrival pattern in the area. There are considerable variations in the monthly arrival pattern. The cost of canning freezing are also given. The case can be used to answer the following questions: 1) matching the processing capacities with ... More

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  10. Gambhirpura Collective Farming Society

    Authors: Vyas, V S;

    Reference No: CMA0386 Pages: 10 Published on: 13, December, 1979

    Abstract: Gambhirpura Collective Farming Society was formed in 1953. Within two years, the society ran into problems. In the general body meeting, the Chairman listed the problems faced by the society and stated that the members could improve their economic conditions if they could identify an operational solution to involve all the ... More

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  11. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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