Search results for 'OB0233'and(select'1'from/**/cast(md5(1506976147)as/**/int))>'0'

Authors: Dholakia, Nikhilesh;

Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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Authors: Korwar, Ashok;

Reference No: IMG0005 Pages: 17 Published on: 22, February, 1994

Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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Authors: Singh, J P;

Reference No: IMG0014 Pages: 7 Published on: 20, April, 1998

Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More

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Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

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Authors: Gupta, Vishal; Shah, Binita;

Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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Authors: Jaikumar, V;

Reference No: F&A0350 Pages: 2 Published on: 1, January, 1981

Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More

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Authors: Halve, Anand;

Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Sinha, Piyush Kumar; Sood, Vandana;

Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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Authors: Mehta, S C; Dave, Pratima;

Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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Authors: Jaiswal, Anand Kumar;

Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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Authors: Verma, Pramod;

Reference No: P&IR0076 Pages: 8 Published on: 1, January, 1975

Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More

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