This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and covers only selected topics. Each topic is addressed by starting with an excerpt from the textbook, Advertising Management by Batra, Myers and Aaker. The extract is followed by a section, which explores the points made in the extract from a real life perspective. The intension is not to create a set of counter-examples to refute the propositions made in Advertising Management. Rather, the intention is to show that there are alternative ways of looking at the ideas suggested in the text. And of course several cases are discussed where the real-life experience is exactly as the theory would suggest. These are presented through a commentary based on real-life examples, which presents a new perspective. The commentary is illustrated by considering actual TV commercials. These are accessible by the students as video files for reference.