Abstract
Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | IMG0005 |
| Title | Mafatlal Textiles |
| Pages | 17 |
| Published on | Feb 22, 1994 |
| Year of Event | 1991 |
| Authors | Korwar, Ashok; |
| Area | International Management Group (IMG) |
| Discipline | International Business, Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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