Abstract
Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | IMG0014 |
| Title | Survival of a Joint Venture in the Liberalized Economy |
| Pages | 7 |
| Published on | Apr 20, 1998 |
| Year of Event | 1997-1998 |
| Authors | Singh, J P; |
| Area | International Management Group (IMG) |
| Discipline | Economics, Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Organizational Survival, Growth, Liberalization, Banking, Brand Value, Negotiating Leverages |
| Country | All Developing Countries like India |
| State | Goa |
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